Munchies Mood
Munchies Mood is a redesigned virtual experience that gives users personalized & curated content in VICE food channel: Munchies. The website redesign includes three major features: a quiz section, a food library section, and a space section (for sharing your own recipe). The vision is to support Gen Z’s well-being through food experience.
The Challenge
With the rise in youth concerns about meaningful action for issues such as climate change, empowerment of equitable and inclusive societies, how can we partner with VICE to explore the future of social impact media that shares new ideas, connects action driven initiatives and drives behaviour change at scale? How might we redefine advertising and marketing to youth?
The Research & Insights
01
Youths are in need of a place to look inward for personal growth. While living in a fast-paced society, the awareness of the current situation would catalyze taking action in dealing with personal mental health: A need for a medium to look inward.
02
Communicating how they feel can help them stay aware of your feelings. Cooking could become a way for them to slow down and connect with themselves: A need for a channel to express themselves.
03
The youths are facing a complex problem, and by sharing both of their struggles and learnings can help to give a sense of belonging. A validation that they're not alone and there is always hope: ​A need for a place to connect with others.
Acknowledgements
Team
-
Cut Lakeisha Salsabila Pradhanitya
-
Eve Suen
-
Thita Tunlayadechanont
​
​Professor: Michele Kahane & Nina Terrey
