Resume
Work
Experience
Aug 2023 - Nov 2023
Sobre Masa, New York City
Social Media Manager & Guest Relations
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Analyzed customer journey by gathering insights across all touchpoints to enhance continuous service.
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Skillfully managed Instagram and website interfaces to engage customers. Achieved an 800-follower boost in just 3 months through strategic content creation.
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Monitored social metrics for the restaurant and initiatively created weekly analysis reports.
Jan 2022 - May 2022
VICE, New York City
Design Strategist
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Originated a holistic concept that has emotional & functional benefit for the business and society.
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Analyzed business problems and uncovered the user behaviors.
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Created & presented the report of design process, insights, and implementation strategy.
Nov 2020 - Jul 2021
LAKKE, Indonesia
Founder, Brand Strategist
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Led team consisted of art director, content writer, and graphic designer to do integrated marketing strategy which attained sales by 100%.
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Managed the deployment plan of a new product development with community strategy.
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Organized the brand's product & services to be relevant with the users.
Oct 2019 - Oct 2020
Unilever, Indonesia
Management Trainee
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Handled financially high-risk distributor in the main city and managed to increase its growth by 103%.
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Conducted go-to-market strategy to engage with a premium product, Lakme, which delivered 113% incremental sales.
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Pivoted strategy during pandemic and initiated digital content creation, resulting in 188,285 total engagements or 2,5 million estimated reach.
Education
Aug 2021 - May 2023
Parsons School of Design,
The New School
Major: Strategic Design & Management
GPA: 4.00/4.00
Aug 2015 - Oct 2018
School of Business & Management, Bandung Institute of Technology
Major: Entrepreneurship
GPA: 3.70/4.00
Certification
December 2023
Harvard Business School, Online
Course: Data Science for Business
Skills
& Expertise
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Analytical Thinking
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Branding
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Collaboration
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Design Thinking
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Experience Strategy
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Leadership
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Journey Mapping
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Personas
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Presentation Building
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Public Speaking
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Research & Synthesis
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Usability Testing