Toga Party

A virtual networking platform for creative youths in New York City that offer connection with entry-level job hunters and creative career-builder features.

The Challenge

Successful networking unlocks mentorship, professional development, career opportunities, as well as friendships.

In 2020, most professional and industry events shifted online, with a number of events canceled outright.

The virtual format posed barriers to the serendipitous moments that create opportunities for connections that lead to lifelong relationships. How to create a business (profit-generating product or service) that humanizes this virtual process?

The Research & Insights

01

Gen Z needs career support, wants mentorship, and desires to belong.

02

There is an urgency in the creative industry to have more connectivity and a hub to work with newcomers.

03

24% of NYC population fall into Gen-MZ, 70% of job seekers survey found clear barriers between them and the desired jobs, 78% of job seekers said they are tired of the current networking channels.

Acknowledgements

Professor: Elena Drobova